Be courageous

When I became the COO at somebody came up to me and said it is so nice that we have you at the top but we do not see any role models in between. This is when I started realizing this needs a lot of work, needs ownership at the top and change in  every level of the business. It was important to me to be that role model; to demonstrate that it is possible to do something you never thought would be in reach and to take steps into the unknown.

Let’s start combining commitment with what tech companies do best: follow the data. We believe we can uncover the blindspots together, step by step. But we have to dig deeper, learn from each other, find patterns and be courageous. It’s time to make changes that actually work. To step up our game and enter the next level. Let’s get our bits together and become diversity heroes.

Gillian Tans Founder Diversity Hero, ex chairwoman and CEO
Gillian Tans | Founder Diversity Hero
Why do we need to act now?

Currently there is a lack of information and data about diversity and inclusion within the European tech industry. With our benchmarks we aim to gather, analyze and provide solutions to accelerate greater diversity and inclusion.

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190 mln

Tech jobs increase from 41 million in 2020 to 190 million in 2025.

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1 mln

Lack of digital specialists in Europe.

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Only 17% of the ICT specialists in Europe are women.

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For every 1.000 women, only 6 women end up working in ICT-related fields.

THE potential
Diversity & inclusion leads to growth.
Increased GDP

By 2050, improving gender equality would lead to an increase in EU (GDP) per capita by 6.1 to 9.6%, which amounts to €1.95 to €3.15 trillion.

A female CEO

Companies in the top quartile for gender diversity on executive teams were 25% more likely to have above-average profitability than companies in the fourth quartile.

Diverse team in action

Research shows that more diverse teams lead to better decision-making and more innovative products and services, which are good for company performance, business and economic progress.

our solution
Accelerate diversity & inclusion through data.

We believe we can start to reveal our cultural biases and stereotypes by doing something never done before: conducting comprehensive in-company research of the work floor in the tech industry.

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D&I ecosystem

We build the ecosystem around a coalition of leading European tech companies, universities and governments.

Keep me updated
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Dutch benchmark

We accelerate diversity through analysing and benchmarking their standardized D&I data.

Join benchmark 2023
D&I learning
D&I learning

We measure impact of tailored interventions, share these insights and tackle issues together at scale.

Knowledge Hub
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EU benchmark

Scaling up our benchmarking to Europe, widening our impact on diversity and inclusion on EU level.

Coming soon
Diversity Hero
and supporting partners
Lotte de Bruijn | directeur NLdigital
Gillian Tans, Founder
Diversity Hero

I never realized that being a woman and building a career was different, only when I started leading many people did I realize how much effort it takes to build a more inclusive culture.

Terence Guiamo | Global Director D&I
Ingrid Tappin, Director Inclusive Leadership & Culture

Techleap’s vision and mission is to create a well-connected, inclusive and self-empowered Dutch tech ecosystem. As a member of the Leadership Team, Ingrid is responsible for translating Techleap's vision and strategy into great team performance by creating clarity around execution and developing the required mindsets, team dynamics and behaviors. In her role as DEIB Lead she helps the Techleap community of Dutch Tech founders develop diverse and inclusive company cultures that attract and retain top-talent, create impact and scale at speed.

Bas van der Veldt | CEO AFAS Software
Yeni Joseph, Taskforce Lead
Taskforce Diversity & Inclusion by NLdigital

Yeni leads the National Taskforce for Diversity & Inclusion, which is a collaboration between the Dutch government and the digital industry and has concrete objectives and actions that contribute to more diversity and inclusion in the Dutch digital industry. Such as a national D&I in Digital benchmark, a platform with curated content and facilitating D&I-related workgroups.

The Taskforce Diversity & Inclusion is an initiative of the Ministry of Economic Affairs and Climate Policy and NLdigital, the trade association for the digital industry in The Netherlands.

Bas van der Veldt | CEO AFAS Software
Jenny Cook, Global Inclusion Manager

Jenny is responsible for thought leadership in the development, implementation and monitoring of Inclusion, Diversity, & Belonging (IDB) strategy & programs at She leads and drive cross business strategy, communications, interventions, and initiatives that create and foster an open and inclusive environment for the organisation in a global environment.